User Acquisition Specialist, Mobile Apps

Boston, MA (remote candidates will not be considered for role)


Level Ex is a fast-growing technology company that is transforming the way physicians hone their skills using our industry-leading mobile, AR, and VR medical simulations built on state-of-the-art video game technology. Our applications are designed to advance physicians visual and cognitive decision-making skills by performing high-risk procedures, diagnosing and treating diseases, and exploring the latest medical devices on life-like virtual patients. Our team unites award-winning game developers and 3D artists with top medical experts and digital health executives, all passionate about using video games to keep doctors across the world performing at the top of their game.

The UA specialist is responsible for designing and executing customer acquisition campaigns to establish and grow our user base across multiple mobile apps used by medical professionals.  Healthcare experience not necessary but exceptional analytical skills and a creative approach to growth marketing is required.

 

What You’ll Be Doing with Us

  • Work with the marketing team to develop ROI-driven customer acquisition plans using a wide range of channels and tools targeting doctors, nurses, medical students, and other medical audiences

  • Serve as company’s subject matter expert on ASO, paid search, online ad buying, social media ad buying, retargeting, and other digital media tactics to drive mobile app installs   

  • Manage creative development for all approved campaigns including developing multivariate tests and adopting new ad formats for programs

  • Drive ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and keywords

  • Track and analyze campaign performance on a day-to-day basis and implement optimizations autonomously to yield more users and refine ad spend

  • Leverage 3rd party mobile tracking solutions: AppsFlyer, Sensor Tower, App Annie, etc. to measure and evaluate campaigns

  • Generate daily/weekly/monthly performance and cost reporting for internal team and senior management, including budget tracking and invoice management

  • Constantly seek new and creative ways to grow audience over time  

 

Our Ideal Candidate

  • 2 to 5 years of relevant experience in user acquisition for mobile app or mobile gaming products (applicants with website product experience only will not be considered for role)

  • Advanced data analysis and Excel skills including ability to compile and analyze performance data and metrics for internal stakeholders and senior

  • Capable of making optimization recommendations autonomously and managing to budget goals on a month-to-month basis including crafting campaign projections on a rolling basis

  • Experience onboarding new vendors, setting up contracts, reporting APIs, and conversion attribution/

  • Must demonstrate knowledge of testing, analyzing, and/or scaling new UA technologies into an existing

  • Experience with handling app launches and burst campaigns as part of overall program

  • Enjoys working closely with graphic designers and content producers to develop compelling, visually engaging creative assets for

  • Capable of running paid content/syndication campaigns and analyzing effectiveness with content/PR stakeholders

 

How We Make You Happy

  • Competitive Salary

  • Paid Vacation, Sick Days, and Paid Holidays

  • Medical, Dental, FSA, and 401K plan

  • Commuter Benefits

  • Unlimited Cold Brew Coffee, Beer, and Snacks  

  • Flexible work schedules/relaxed work environment

 

Interested?

Send us your resume and a cover letter telling us why we should hire you for the role. If you have examples of your work and/or a portfolio, send it along with your resume; it brings you one step closer to an interview with us. Apply by emailing us at careers@level-ex.com.