Level Ex Honored as Finalist in the Medical Design Excellence Awards

May 5, 2017

Chicago, IL (May 5, 2017)— Level Ex is pleased to announce that their Airway Ex app, a free mobile application featuring airway cases using video game technology, has been selected as a finalist in the Digital Health Products and Mobile Medical Apps category of the 19th Annual Medical Design Excellence Awards competition. Finalists were officially announced in the May Issue of MD+DI (Medical Device and Diagnostic Industry) magazine. Winners will be announced at the2017 MDEA Ceremony held Tuesday, June 13, 2017 in conjunction with UBM’s Medical Design & Manufacturing (MD&M) East event at the Jacob K. Javits Convention Center in New York. To learn more about the event, please visit: www.MDMeast.com

Airway Ex is designed for airway specialists to master minimally invasive procedures of the airway by training on life-like virtual patients. The app presents a library of patient case scenarios and virtual endoscopic devices that specialists can explore to advance their clinical decision-making skills with real patients. The app showcases ultra-realistic and interactive content, providing healthcare professionals with an accessible and life-like training tool.

The MDEA is the medtech industry’s premier design competition committed to recognizing significant achievements in medical product design and engineering that improve the quality of healthcare delivery and accessibility. The awards program celebrates the accomplishments of the medical device manufacturers, their suppliers, and the many people behind the scenes—engineers, scientists, designers, and clinicians—who are responsible for the cutting-edge products that are saving lives; improving patient healthcare; and transforming medtech—one innovation at a time.

Unlike other design competitions that are merely styling contests, the MDEA panel is comprised of medtech experts, including a balance of practicing doctors, nurses, and technicians alongside industrial designers, engineers, manufacturers, and human factors experts. MDEA jurors comprehensively review entries based on the following criteria: the ability of the product development team to overcome all challenges so the product meets its clinical objectives; innovative use of materials, components, and processes; user-related functions improving healthcare delivery and changing traditional medical attitudes or practices; features providing enhanced benefits to the patient and end-user in relation to clinical efficacy; manufacturing cost-effectiveness and profitability; and healthcare system benefits such as improved accessibility, efficacy, or safety, in addition to providing attention to a critical unmet clinical need.

The 2017 MDEA Juror Panel selected 45 exceptional finalists in nine medical technology product categories. Products were judged based on design and engineering innovation; function and user-related innovation; patient benefits; business benefits; and overall benefit to the healthcare system.

For the latest news, tweets, videos, and info about #MDEA17 finalists and winner follow MD+DI on Facebook, Twitter, YouTube, and www.MDEAwards.com.

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About Level Ex
Level Ex is a technology company that is bringing state-of-the-art visual effects from the gaming industry into the field of medicine. Level Ex has built the first hyper-realistic, 3D virtual surgery mobile technology for physicians to hone their surgical skills. The company, founded in Chicago in 2015, has united award-winning game developers with expert surgeons from nationally-recognized academic institutions to create a mobile app that exposes physicians to challenging and rare cases in a responsive and realistic environment. Level Ex’s first mobile app, Airway Ex, allows specialists to master minimally invasive endoscopic procedures of the airway. The free app is available in beta for iOS from the App Store and for Android™ from Google Play™. Find out more at http://level-ex.com/and follow them on Twitter @LevelExTeam.

About the MDEA Program
The Medical Design Excellence Awards are presented by UBM, the global advanced manufacturing and medtech authority, and by Medical Device and Diagnostic Industry (MD+DI), the industry’s central source for late breaking news, information, and business intelligence. Visit www.MDEAwards.com for more info or e-mail mdea@ubm.com.

About UBM
UBM plc is the largest pure-play B2B Events organizer in the world.  In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important.  At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses.  Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients.  These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at @UBM, UBM Plc LinkedIn


Media Contact
Rosie Hale